From Noise To Narrative: A Playbook For Festive Campaigns
In India, festivals have always been more than just dates on a calendar. They are moments...
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Why Video & Micro-Celebrities Are The New Power Duo In Performance Marketing
Let’s face it: video isn’t just content anymore—it’s the language of the internet. The contemporary digital...
How Vulnerability, Compassion, & Fearless Risk‑Taking Built My Leadership Style: Vidita Kochar
Diamonds are made under pressure, and so was Vidita Kochar. Can you imagine leaving behind a...
Influencer Marketing In India’s Festive Quarter: Trends Brands Can’t Ignore
India’s festive quarter is the ultimate proving ground for influencer marketing. It blends traditional celebrations with...
Why Only 13% Of India’s 45 Lakh Creators Earn & What It Means For Talent Agencies
By the end of 2024, India’s influencer industry grew at a staggering 32%, touching nearly 4...
Respect Doesn’t Come From Titles, It Comes From Consistency, Clarity, & Courage: Nisha Khatri
From e-commerce trenches to the fashion industry, Nisha Khatri, Chief Marketing Officer of Libas, has built...
Why Your Personal Brand Is Your Strongest Asset?
In today’s world, everything is a brand, from toothpaste and mattresses to countries and communities, even...
The Ring Revolution: Why Marketers Should Watch The Rise Of Health Wearables
The world of consumer technology is constantly evolving. They have changed how people think and live....
My Biggest Stronghold Is My Faith: Sandra Daniels On Leadership Beyond Boardroom
Some stories about leaders don’t begin with boardroom victories or marketing campaigns. They begin on a...
Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with...
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