How Brands Are Utilising Limited Time Offers (LTOs) As A Strategic Marketing Move
In this week’s authored article, Nishant Kedia, Chief Marketing Officer, Rebel Foods, elaborates on how short-lived...
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Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot
In a conversation with Marketing Mind, Priyanka Salot, Co-Founder, The Sleep Company, reflected on her time...
Indian Festivals, E-commerce Growth & Power Of Mobile OEM Advertising: The Cultural & Economic Significance Of The Indian Festive Season
Penned down by Ashwin Shekhar, Co-Founder and CRO, AVOW, this authored article delves deep into why...
How Consumer Experience Fuels Brand Advocacy In Today’s Competitive Landscape
Penned down by Nitin Malhotra, Chief Marketing Officer, Livpure, this authored article highlights how brands build...
Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta
Jayatri Dasgupta, CMO of PayNearby, shared insights from her career journey, highlighting the importance of a...
The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty
Given that the festive season is currently underway in India and the marketing world is coming...
The Role Of IT Consulting In Digital Transformation Strategies
Penned down by Amarjeet Dangi, CEO and Founder of Clavrit Digital Solutions, this authored post throws...
Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble
In a candid conversation, Aashka Goradia Goble reflected on her journey from actress to entrepreneur, her...
Preparing Your Ad Agency For The AI Revolution
In times when almost every company is dabbling with some thing AI and the world is...
Voice Assistants And Chatbots: The New Frontier Of AI Advertising
In the second authored piece of this series, Sanjeev Jasani, Chief Operating Officer, Cheil SWA, ams...
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