GEC Ad Volumes Dropped 6% In H1 2024: TAM AdEx Report
Ad volumes on general entertainment channels (GEC) saw a 6% decline in the first half of...
Media
Paris Olympics 2024 Captured 17 Crore Viewers On JioCinema & Sports18 Network
The Paris Olympics 2024 coverage on Viacom18 attracted 17 crore viewers on JioCinema and Sports18 Network...
Reliance, Disney Mulling Two-Year Ad Rate Freeze To Secure CCI Approval
Reliance Industries and Walt Disney are contemplating a proposal to the Competition Commission of India (CCI)...
What Could Disney+ Hotstar & JioCinema Merger Spell For Advertisers, Competing Streaming Platforms?
In an exclusive conversation with Marketing Mind, Karan Taurani, SVP at Elara Capital, discussed the potential...
CCI Raises Concerns Over Cricket Rights In Reliance-Disney Merger
India's antitrust watchdog, the Competition Commission of India (CCI), has preliminarily determined that the $8.5 billion...
Prasar Bharati Invites Proposals For Integration Of Apps With Its OTT Platform
Prasar Bharati has invited proposals for integrating application platforms with its OTT platform under two categories....
INVIDI Partners With Hathway & Den To Introduce Addressable TV To Digital Cable TV
INVIDI Technologies has partnered with Hathway and Den to bring addressable advertising to digital cable TV...
With 547 Million OTT Users In India, Paid Subscriptions Remain Stagnant At 100 Million: Ormax Report
Ormax Media has released its latest edition of the ‘The Ormax OTT Audience Report: 2024’. According...
The Times Of India Appoints Anshul Gupta As Director – RMD
After being associated with Dabur India as Vice President, Anshul Gupta has now joined Bennett Coleman...
Web To Print Vs Traditional Print: Why The Future Is Online?
Penned down by Pratik Shah, Creative Head, PrintXpand, this authored article delves deep into the changes...
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