Marketing

Parle Agro has signed Bollywood superstar Salman Khan for its recent Appy Fizz campaign. Appy is...

Indian smartphone market has grown immensely in past few years and the credit goes to the...

Building a franchise brand has so many positives but most of the businessmen don't initiate towards...

Brands know the value of special occasions and they always try to make most of these...

The definition of a Trademark Trademark can be defined as a design, a logo, or anything...

The fashion industry is one of the most polluting industry in the world. According to a...

Indian snack market is growing at a good rate and it is expected to reach Rs...

Companies want customers to spend more money on buying products. In order to do so, they...

Marketing is an art and if a brand can engage the audience in its marketing campaign,...

Entrepreneurship is about creating opportunities from the problems that people face. Indian startup ecosystem has seen...