Marketing is an art and if a brand can engage the audience in its marketing campaign, it works best for winning the hearts of customers and creating a place in their hearts. Bournvita has been a trusted brand in India from a long time and its latest marketing campaign is proving that the brand knows its target audience very well.
With its #AnUnforgettableMorning campaign, Bournvita Biscuits shows how milkman starts the day in India and they changed this for a day using 2 mascots who visited the homes of Indians. This confused a lot of people and different reactions can be seen in the video. Bournvita Biscuits has presented itself as ‘Subah Ka Biscuit’ and is conveying that morning is incomplete without the combination of milk and Bournvita’s biscuits. It seems that people enjoyed this and they are seen taking selfies and having talks with these mascots.
Bournvita Biscuits are aware of the fact that kids enjoy the most when you become like them and play with them. The mascots played cricket with some kids and made some happy memories that these little ones will probably never forget.
This campaign shows that emotions are still the best way to market any product. We loved the way this biscuit brand chose to execute a campaign that will leave an impact on the customers for a long time. Real life interaction will always remain impactful no matter how much we grow digitally.
