Companies want customers to spend more money on buying products. In order to do so, they follow multiple tricks. Especially in case of food, brands use amazing psychologies to make customers eat more. You can read some of the tricks below:
1. False Scarcity
Creating false scarcity about food is a popular strategy a lot of brands use. Having a limited stock of food makes people buy more than their need.
2. Strategic Positioning
This method is used at most stores where food items are available. Companies place the products with most margins in front and place the items with less price behind. Human has the habit of noticing things that are near and this makes them buy food products that are placed close to them.
3. Using eye-catching colours
Colours are also very important in marketing. Most of the popular fast-food chains use red and yellow colour in their logos and banners as these are eye-catching and can easily excite anyone for eating.
4. Mazes at supermarket
Products placed in supermarket mazes are also according to strategies for making customers buy things that are not for daily purpose use. For example, things like soap and detergent are buried back.
Another method which is very common is food marketing. Music and smell have a huge impact on your mind. Our senses get give messages to our brain if they mind something attractive and pleasing.
6. Expiry date
Most of the food products that we buy have expiry dates which are not true. A lot of products can remain safe even after long time of expiry dates been crossed. Companies put less time on the labels because people will have to use it faster or replace it if it goes bad before use.
7. Hidden currency signs
Restaurants use this trick to fool customers. Reports show that people eat more food if the price tag is without currency. One symbol can make buyers conscious about spending money.
Brands package their products by showing their products as healthy. Packets have phrases written that aren’t untrue but will draw people’s attention away from the unhealthy aspects in the ingredients list.
Using popular celebrities in brand endorsements makes consumers build trust on products. For attracting kids, cartoons are used in advertisements. Most celebs don’t care for the quality of the products they are endorsing as they get big money for that.
10. Bulk is cheap
People have the tendency buy products at a sale. Food items are mostly sold in bulk numbers by giving a small discount to customers. In this process, buyers tend to spend more money than their need. A lot of food gets wasted also with bulk quantity. The best way to save money in buying groceries is to know what actually you and your family will consume completely.