Here’s The Why & How Behind P&G Shiksha Leveraging ‘Stand-up Comedy’ To Make Its Consumers ‘Stand Up’ For A Cause
In a country like India which is known to be the world’s most populous country with...
Marketing
Everyone Will Grow In A Market Like India, But Brands Focusing More On Consumer Needs Will Grow Faster: Popeyes’ Gaurav Pande
Having garnered acclaim in the southern regions of India, the renowned US fried chicken chain, Popeyes,...
Duroflex Appoints Ullas Vijay As CMO & Sudhanshu Krishna As CSO – Consumer Business
Duroflex, a brand in the sleep solutions category, has appointed Ullas Vijay as Chief Marketing Officer...
Swiggy Elevates Himanshu Mendiratta To General Manager- Ads Monetization & Sponsorship Role
After being associated with Swiggy as Senior Manager- Ads Monetization for more than a year, Himanshu...
Edelweiss Tokio Life Insurance Rebrands To Edelweiss Life Insurance; Retains ‘Zindagi Unlimited’ Positioning
To underline its focus on innovation, simplicity, and a new-age approach to insurance, Edelweiss Tokio Life...
PV Sindhu Invests In & Becomes Brand Ambassador For Greenday’s ‘Better Nutrition’
Indian badminton player, two-time Olympic medallist, and World Champion PV Sindhu has announced her investment and...
Virat Kohli Brings America’s Pain Relief Brand ‘TIDL’ To India
TIDL, America’s pain relief brand, will shortly enter the Indian market with cricket Virat Kohli to...
Pond’s Skin Institute Ropes In Kiara Advani As Its New Brand Ambassador
Pond’s Skin Institute, one of the pioneering global beauty brands with a history spanning more than...
Lifree Gets Anupamaa Fame Rupali Ganguly As Its New Brand Ambassador
Lifree, a pioneering adult diaper brand based in Japan, has roped in one of the renowned...
We’ve To Be On Our Toes To Keep Up With Constant Changes In Consumer Behaviour: Shashank Srivastava
On the third day of Goafest 2024, Shashank Srivastava, Member of the Executive Committee at Maruti...
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