The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors
Picture a grandmother posting her daily activities and crafting the perfect Instagram story or a retired...
Marketing
Chivas Regal Onboards Charles Leclerc As Global Brand Ambassador
Luxury scotch whisky brand Chivas Regal has onboarded Formula 1 driver Charles Leclerc as its global...
Mashroo Onboards Cricketers Sarfaraz Khan, Musheer Khan, Sikandar Raza & Music Duo Danish & Dawar As Brand Ambassadors
Mashroo, an Indian modern modest wear brand, has onboarded Indian cricketers Sarfaraz Naushad Khan, Musheer Khan...
Levi’s Ropes In Diljit Dosanjh As Global Brand Ambassador
Apparel brand Levi’s has onboarded Punjabi singer Diljit Dosanjh as its global brand ambassador. He has...
Paisabazaar CEO Naveen Kukreja Steps Down, Santosh Agarwal To Take Over
PB Fintech, the parent company of Paisabazaar and Policybazaar, has appointed Santosh Agarwal, currently the Chief...
Brands Are Becoming More Ethical In How They Regulate Themselves: Parthasarathy Mandayam
Parthasarathy Mandayam, Chief Strategy Officer - South Asia, GroupM, emphasised the need for constant monitoring and...
Gulf Oil Lubricants India Appoints Aarthy Sridhar As Chief Marketing Officer
Gulf Oil Lubricants India, a player in the lubricants industry, has appointed Aarthy Sridhar as its...
Atlys Appoints Abhishek Mudgal As Head Of Brand & Content
Abhishek Mudgal, previously associated with Livspace as Head- Social, Content, Influencer and Partnerships, has now joined...
Neha Bareja Joins ACKO Drive As Head Of Marketing
Neha Bareja, previously associated with ACKO as Senior Director- Content and Influencer Marketing, has now joined...
Tata Consumer Products’ Tanmay Prusty Joins Crompton Greaves Consumer Electricals As CMO
A month after Pragya Bijalwann, Head- Marketing, Crompton Greaves Consumer Electricals, decided to part ways from...
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