Brands To Spend Over Rs 500 Cr On Influencer Marketing This Diwali, With Regional Influencers At Forefront: Qoruz
According to the Qoruz Diwali Festive Report 2024, 53% of consumers have shown a preference for...
Marketing
The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty
Given that the festive season is currently underway in India and the marketing world is coming...
How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse
During a panel discussion at the India Influencer Conclave 2024, organised by iCubesWire, industry leaders highlighted...
Dot & Key Skincare Onboards The Good Glamm Group’s Ankita Bharadwaj As Vice President Brand Development
Dot & Key Skincare has appointed Ankita Bharadwaj as Vice President (VP) Brand Development. Previously, she...
The Coca-Cola Company Ropes In Shantanu Gangane As Sr Director- Integrated Marketing Experience, INSWA
After being associated with Universal Music Group for over five years, Shantanu Gangane has joined The...
Raise Your Glasses As Kingfisher Brews Oktoberfest Fun In India With ‘Mug It Up!
A beer brand from United Breweries- Kingfisher has announced the launch of ‘Kingfisher Oktoberfest Fest –...
Kerala Blasters FC Ropes In Medhaa Corporate Advisors As Principal Sponsor For ISL 2024-25
Kerala Blasters Football Club (KBFC) has onboarded Medhaa Corporate Advisors as their official title sponsor for...
Mahindra Group Elevates Bhuwan Lodha As CEO- AI Division
Mahindra Group has promoted Bhuwan Lodha to Chief Executive Officer (CEO) of its AI Division. Lodha,...
MS Dhoni Extends His Association With Garuda Aerospace As Brand Ambassador & Stakeholder
After commencing his association with Garuda Aerospace in 2022, Cricketer Mahendra Singh Dhoni is now continuing...
Reid & Taylor Ropes In Vicky Kaushal As New Brand Face
A formal and casual menswear brand- Reid & Taylor has appointed Bollywood actor Vicky Kaushal as...
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