41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar
When was the last time you saw a man doing the dishes in an ad, without...
Advertising
AI Helps Us Remove Friction That’s Been Eating Into Creativity For Years: Theblurr’s Shamsuddin Jasani
As marketers navigate an increasingly complex ecosystem of platforms, performance metrics, and ever-rising consumer expectations, the...
Tuborg Appoints Lowe Lintas As Creative Agency For India
Lowe Lintas has been awarded the creative mandate for Tuborg in India, following a competitive multi-agency...
Social Panga Appoints Sahil Siddiqui As Executive Vice President – Creative Strategy & Growth
Social Panga has appointed Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. He...
Shah Rukh Khan Adds The ‘Wow’ To Sunfeast Wowzers’ Cheesy New Campaign
ITC’s Sunfeast Wowzers has launched a new campaign featuring Shah Rukh Khan, highlighting the brand’s indulgent...
Comedy, Thrill Or Heartbreak; Manoj Bajpayee & Samantha Explore Every Emotion In Prime Video’s Latest Campaign
Prime Video Prime Video has unveiled a new brand campaign ‘Every kind of emotion. It’s on...
Digirovers To Lead Marketing Campaigns For Mudrex
Digirovers, a global performance and affiliate marketing powerhouse, has been appointed to handle the marketing initiatives...
WPP Appoints Baiju Shah As Global CEO Of AKQA
WPP has appointed Baiju Shah as the new Global CEO of AKQA, WPP's design and innovation...
Only Much Louder Elevates Devarshi Shah To Chief Growth Officer
Only Much Louder (OML), a creative and entertainment company, has elevated Devarshi Shah to Chief Growth...
Himalaya’s ‘Won’t Let You Fall’ Campaign Uses Friendship To Tackle Hair Fall Fears
Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, reinforcing the brand’s...
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