Mixed Ad Spend Trends in FMCG as Profits Show Divergence in Q1FY26
Known to be the backbone of Indian advertising, the Fast-Moving Consumer Goods (FMCG) segment, which comprises...
Advertising
This Week’s 7 Campaigns That Made Purpose & Connection The Heart Of Their Story
This week's brand campaigns may have come from different worlds, such as baby care, beauty, food,...
E-commerce TV Ad Volumes Jump 48% In H1 2025: TAM AdEx
Television advertising for E-commerce- Online Shopping platforms surged 48% in January- June 2025 compared to the...
WPP’s Ratheesh MS Joins Starcom As Vice President
Ratheesh MS joined Starcom in July 2025 after a short stint as general manager at WPP...
OMD Appoints Ellen Griffin As Global Chief Operating Officer
Omnicom Media Group (OMG) agency OMD has appointed Ellen Griffin President, Global Chief Operating Officer, a...
Sebamed Launches New Campaign Capturing A Baby’s Journey From Womb To World
Sebamed has launched a new campaign for Baby Sebamed, its specialized baby care range, created by...
A Mere 5% Boost In Attention Can Lead Up To 2X Gains In Brand Perception: Report
In a world of doomscrolling and distractions, grabbing just a sliver of attention can mean everything....
Manav Parekh Promoted To Executive Vice President, Creative At Only Much Louder
Manav Parekh has been promoted to Executive Vice President, Creative at Only Much Louder, He most...
Boring Brands Don’t Exist, Only Boring Storytelling Does: TSBI’s Harikrishnan Pillai
Some agencies are born chasing the next viral reel or trending hashtag. TheSmallBigIdea (TSBI) was born...
Hashtag Orange Wins Digital Mandate For Aparna Venster & Okotech
Integrated digital agency Hashtag Orange has secured the digital marketing mandate for Aparna Venster and Okotech,...
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