WPP Warns Marketers: Build With Athletes, Not Around Them
For decades, athlete partnerships followed a predictable script: a jersey, a logo, a camera-ready smile and...
Advertising
SW Network Wins Creative Mandate For FILA & Foot Locker From Metro Brands
SW Network has partnered with Metro Brands to handle the digital creative mandate for FILA and...
Prana Onboards Spicetree Digital Agency As Digital & Social Media Partner
Spicetree Digital Agency (SDA) is in charge of Prana's digital and social media. Prana is a...
EU Commission Clears Omnicom’s Acquisition Of IPG Without Conditions
The European Commission has approved unconditionally, under the EU Merger Regulation, the proposed acquisition of Interpublic...
Madison Media Wins Media Mandate For Navi
Madison Media has won the integrated media mandate for Navi (formerly Navi Technologies) after a competitive...
Admatazz Partners With BrandMusiq To Integrate Sonic Branding Into Daily Digital Content
Admatazz has announced a partnership with sonic branding agency BrandMusiq to bring distinctive sound assets into...
Neil French, A Towering Force In The Advertising Industry, Passes Away At 81
Neil French, one of advertising’s most influential and iconic forces, has passed away in Majorca at...
WPP Media Consolidates Henkel’s Media Business Across Europe
WPP has announced that WPP Media has been awarded the consolidated media business for Henkel Consumer...
Toaster INSEA Bags Godfather Beer’s Social Mandate
Toaster, a creative agency, has won the social media mandate for Godfather Beer. The win marks...
Rakesh Chawla Joins VML Enterprise Solutions Hub As CEO
VML today announced the appointment of Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES...
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