From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape
Not long ago, India’s digital ad boom revolved almost entirely around mobile screens. But viewing habits...
Advertising
Shantanu Sapre Rejoins Lowe Lintas As Chief Business Officer
Lowe Lintas has appointed Shantanu Sapre as its Chief Business Officer, effective immediately. Sapre has returned...
Mayoori Kango Rejoins Publicis Groupe As CEO Of Publicis Global Delivery
Publicis Global Delivery (PGD) has appointed Mayoori Kango as CEO, a role she took up in...
Havas CX Appoints Deepali Saini As Global Chief Experience Design Officer
Havas CX has named Deepali Saini, CEO of Think Design, as its Global Chief Experience Design...
JBL Launches ‘Sound of Celebrations’ Campaign With New Festive Audio Lineup
JBL India had unveiled its festive campaign, ‘Sound of Celebrations,’ along with a refreshed portfolio that...
Efficacy Worldwide Appoints Somnath Sarkarr As National Investment Director
Efficacy Worldwide has announced key leadership appointments to support its growth across India. Somnath Sarkarr joins...
Chandrika Soap Launches Onam TVC Celebrating Tradition & Togetherness
Chandrika, a soap brand, has launched a special TV commercial for Onam. The ad connects the...
How Brands Are Making Waves With Storytelling, Culture, & Moments This Week
In today’s cluttered marketing landscape, brands that tell stories people care about win attention. This week,...
Shashishekhar Mukherjee Joins Dabur India As General Manager – Digital Marketing & D2C
Shashishekhar Mukherjee has joined Dabur India Limited as General Manager – Digital Marketing & D2C. He...
From Gaming To Q-Comm, Algorithms To AI, This Is The Most Exciting Time To Be In Media: Amin Lakhani
In a world where consumer attention is splintered across platforms, algorithms rewrite the rules overnight, and...
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