Advertising

Remember when back in the school days we used to carry our own steel dabbas/lunch boxes...

Celebrity weddings have always been a national affair in India. These weddings get a lot of...

In the past few years, the scope of the use of various social media platforms has...

OTT platforms gained considerable importance during the pandemic. A considerable shift has occurred in viewership with...

If there is anyone who comes to mind when we say perfection, its Aamir Khan. With...

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that...

Restaurants are coming up with novel ways to attract customers. Fusion foods, distinct restaurant themes, day...

Many brands spend millions every year on marketing and advertising. However, in order to promote something...

The eighth week of the new year saw many new entrants topping advertising charts. According to...

For every occasion or event, brands have been rolling out ad campaigns for their audience. These...