Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. The body has recently released the list of top advertisers, brands, and channels across genres for the ninth week of 2022 (26 February- 04 March).
Top 10 Advertiser Group Of The Week
Hindustan Unilever Ltd retained its no. 1 spot with Ad Volumes of 5022.9 (‘000 secs) followed by Reckitt Benckiser Group on the second spot with 2360.97 (‘000 secs). Coca-Cola India Ltd. was in the 3rd spot with 1359.02 (‘000 secs) with Procter & Gamble in the 4th spot with 826.32 (‘000 secs). P&G took a leap from the 7th spot in the previous week.
Cadburys India Ltd retained its 5th spot with 754.51 (‘000 secs).
ITC Ltd. with 499.61 (‘000 secs) ad volumes, Pepsi Foods (G) with 485.37 (‘000 secs), GlaxoSmithKline Group with 428.13 (‘000 secs), Colgate Palmolive India Ltd. with 405.21 (‘000 secs), and Tata (G) with 361.55 (‘000 secs) and claimed the spots from 6th to 10th respectively.
Top 10 Brands Of the Week
Harpic Power Plus 10X Max Clean regained its top spot this week with Ad Volumes of 432.48 (‘000 secs). Thums Up took the 2nd spot with 362.9 (‘000 secs) ad volumes which was a jump from the sixth spot in the previous week.
Maaza dropped two spots down this week and took 3rd place with 338.63 (‘000 secs) ad volumes. Sabse Pehle Life Insurance witnessed a jump from 10th spot previously to 4th spot this week with 273.54 (‘000 secs) ad volume. It was followed by Coca-Cola with 266.0 (‘000 secs) that took the fifth spot.
Clinic Plus Shampoo with 249.06 (‘000 secs), Surf Excel Easy Wash with 248.84 (‘000 secs), Meesho App with 214.51 (‘000 secs) ad volume, Mahashivaratri Sadhana (Isha Foundation) with 208.71 (‘000 secs), and Sprite with 206.91 (‘000 secs) ad volumes took the spots from 6th to 10th this week.
