Efficacy Worldwide Becomes Media Agency Of Record For Hero Moto Corp’s Hero Cycles
Following a multi-agency pitch, full-service advertising and marketing agency- Efficacy Worldwide has won the Media Mandate...
Advertising
To Empower CMOs With Simplified Marketing Mix Modelling, Publicis Media India Launches Markriti
Enhancing Publicis Media India’s AI Footprint and strengthening its overall client servicing capabilities, Publicis Media India...
HDFC Life & LS Digital Team Up To Roll Out ‘The Missing Beat’ Campaign To Raise Awareness On CPR
An integrated Digital Business Transformation (DBT) company- LS Digital and HDFC Life have unveiled ‘The Missing...
Myntra Marks Big Fashion Festival With Style, Comedy & A Trip Down Memory Lane In Latest Campaign
Myntra has unveiled another fun film, this Big Fashion Festival, featuring trios for the ‘Multiverse of...
The Advertising Club Re-Elects Rana Barua As President, Dheeraj Sinha As Vice President For Second Term
At its 70th Annual General Meeting, The Advertising Club re-elected Havas’ Rana Barua as President and...
Bingo! Tedhe Medhe Pays Homage To Bengali Rock Music With Pujo Special ‘Rockanjali’ Song & Contest
Celebrating Durga Puja, Bingo! Tedhe Medhe has unveiled the ‘Rockanjali’ song, also paying its tribute to...
Axis Mutual Fund Introduces #SochaSamjhaNivesh Campaign To Boost Investor Awareness
Axis Mutual Fund has introduced its flagship investor awareness campaign, #SochaSamjhaNivesh, designed to simplify investment concepts...
Saffola Teams Up With Four TV Channels To Amplify Its #SaffolaStepUpForYourHeart Movement
A heart-care brand- Saffola has joined forces with Star Plus, Zee TV, Sony Sab, and Colors...
IAS Expands Its AI-Driven Total Media Quality To Help Advertisers Detect Misinformation On YouTube
Integral Ad Science, a global media measurement and optimisation platform, has expanded the scope of its...
Dream11 Unveils ‘Poora Fan Bano’ Campaign For Women’s Cricket World Cup; Rallies Fans To Support Women’s Cricket Team
Dream11, the fantasy sports platform, has unveiled its latest campaign, "Poora Fan Bano," ahead of the...
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