Eyeing New Creative Horizons, Viral Pandya Says Farewell To Cog Culture
Calling for a revival in creativity, Viral Pandya has hung his boots as Chief Culture Officer...
Advertising
GroupM, OMG & Mediabrands Lead Media Agency Groups In COMvergence’s New Business Barometer H1 2024 India
In the time period between January 2024 and June 2024 (H1 2024) including retention, PHD added...
ENIL & MGID Team Up To Drive Native Advertising Integration Nationwide
Entertainment Network India (ENIL), widely known as Mirchi and MGID, a global advertising platform, have joined...
Former Lintas & Paytm Insider Execs Launch Content-Led Growth Firm- Buzzlab
Focusing on hyper-scaling brands, startups and creators on YouTube, Instagram, Spotify and new age platforms through...
GenZs Don’t Consume Content Blindly But Adapt To Authenticity: Publicis Groupe India
In a bid to decode the preferences and consumption behaviours of India’s first generation to be...
MS Dhoni Munches On New Lay’s Wafer Chips In Latest ‘So Light, So Good’ Campaign
Lay’s has rolled out a new flavour to its thin-cut chip lineup- Red Chilli and launched...
Sanjeev Jasani To Part Ways From Cheil SWA After An Almost Decade-Long Association
Sanjeev Jasani, one of the key pillars behind Brand Cheil, i.e- Samsung’s in-house ad agency and...
LG Electronics Entrusts Dentsu X With Its Digital Media Mandate
Following a multi-agency pitch, Dentsu X has won the digital media mandate of one of India’s...
Nat Habit Unveils Its First Brand Campaign ‘Breathe Life into Your Beauty’
Conceptualised by Contract Advertising India, Nat Habit, a skin and hair care brand, has rolled out...
Bengal Warriorz Roll Out #Ek7Akraman Campaign Ahead Of PKL Season 11
With the aim to engage with their fans ahead of Pro Kabaddi League (PKL) Season 11,...
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