Multi-Billion Dollar Media Account Of Amazon Splits Between Omnicom Media Group & GroupM
After an extensive review process that lasted more than half-a-year, the multi-billion dollar media account of...
Advertising
As Gunjan Arya Moves On, OML Entertainment Elevates COO Tusharr Kumar To CEO Role
With its Chief Executive Officer Gunjan Arya calling it quits at OML Entertainment after nine years,...
BCCL’s Partha Sinha Becomes New Chairman Of Advertising Standards Council Of India
Replacing Marico’s Saugata Gupta as the new Chairman of the Advertising Standards Council of India (ASCI)...
Having Transformed Into Mainline Media Solutions Provider, Outdoor Advertising Professionals Rebrands As OAP Mediatech
Founded in 2002 as an Out-Of-Home advertising agency, primarily, and diversifying its services to offer mainline...
What Makes Ad Industry Leaders Perceive Disney-RIL Merger A ‘Diwali Bonanza’ Yet ‘Monopolistic Monolith’
Since the beginning of times, it is a universally known fact that ‘1+1 makes 2’ but...
Buffalo Soldiers Wins BathXpertz’s Creative, Social Media & Digital Media Mandate
One of India’s premier bathroom remodeling brands- BathXpertz has entrusted integrated marketing agency- Buffalo Soldiers with...
Famous Innovations’ Garage Worldwide Appoints Madison BMB’s Raj Nair As Chief Creative Officer
After serving the role of both Chief Executive Officer and Chief Creative Officer at Madison BMB...
Korra Joins Hands With Kerakoll India To Develop Loyalty App For Contractors
Korra, a digital marketing agency, has secured a partnership with Kerakoll India, a player in the...
LS Digital Enters Into A Joint Venture With .fearless To Form ‘.fear-LS’ & Expand Into The US Market
To help solve the industry’s pain point of digital friction and help businesses optimise their current...
The Role Of Micro-Influencers In India’s Marketing Ecosystem: A Balanced Perspective
Penned down by Saket Vaidya, Chief Executive Officer, Korra, this authored article emphasises on the role of micro-influencers...
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