Following a competitive multi-agency pitch, one of India’s renowned e-commerce marketplace- Meesho has entrusted Carat India with its integrated media mandate.
As part of this mandate, Dentsu India’s media agency will oversee a comprehensive suite of integrated and full-funnel media solutions for Meesho. The account will be serviced from the agency’s Bangalore office.
Apart from this, Carat India will also empower Meesho to take strides in reaching out to consumers, fulfilling its vision of becoming ‘the preferred e-commerce destination for the next billion users in the country’. For the same, the agency will deliver top-notch, client-centric, data-driven solutions, emphasizing digital transformation and fostering audience engagement.
Additionally, Carat will also be responsible for crafting strategies that reinforce the brand’s commitment to fostering commercial success for small businesses and entrepreneurs in India.
Moreover, leveraging the network’s marketing, technology, and consultancy expertise, the agency will focus on creating distinctively tailored solutions for Meesho.
Under the leadership of Sanchayeeta Verma, CEO, Carat India, as well as Anita Kotwani, CEO- Media, South Asia, dentsu, the agency will provide the e-commerce major brand solutions that are intricately aligned with evolving consumer behaviors whilst integrating modern thinking and future-led technologies.
Commenting on the development, Verma, CEO, Carat India, said, “Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent and growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”
To this, Anita Kotwani, CEO- Media, South Asia, dentsu, added, “Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”
Furthermore, Soumitra Choubey, Associate Director, Brand Marketing, Meesho, also said, “As we embark on this exciting journey with Carat India, we are thrilled to elevate Meesho’s presence among India’s Active Internet user base. With Carat’s comprehensive media solutions and our shared vision for innovation, we are poised to redefine the e-commerce experience for the next billion users. Together, we look forward to leveraging cutting-edge technologies and consumer insights to create impactful strategies that drive both brand growth and empower small businesses nationwide.”
