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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Cannes Lions 2026: India Bags 2 Silver & 2 Bronze On Day 1

India secured four Lions on the opening day of Cannes Lions 2026, including two Silver and two Bronze, with wins coming from campaigns by Leo India, The Refinery Mumbai, Brand David Communications, Ogilvy Mumbai and Humour Me.

MM Desk by MM Desk
June 23, 2026
in Advertising
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Cannes Lions 2026: India Bags 2 Silver & 2 Bronze On Day 1

India opened its account at the 73rd Cannes Lions International Festival of Creativity with four wins on Day 1 across the Audio & Radio, Health & Wellness and Pharma Lions categories.

Health & Wellness, India’s strongest category at the shortlist stage with four nominations, delivered two wins. ‘Indianis Dentris’ for Colgate, created by The Refinery Mumbai in collaboration with Brand David Communications, won a Silver Lion, while Ogilvy Mumbai’s ‘Renu vs The City’ for St. Jude India ChildCare Centres took home a Bronze Lion.

In Audio & Radio Lions, Leo India secured a Silver Lion for Sting’s ‘The Unofficial Official Sound of F1’.

In Pharma Lions, Delhi-based creative agency Humour Me earned a Bronze Lion for Tata 1MG’s ‘Sawaal Uthao’ campaign.

The wins come amid a comparatively smaller shortlist haul for India this year. The country has secured 18 shortlists across 24 categories announced so far, a significant drop from the 85 shortlists India amassed at Cannes Lions last year. However, a few categories are yet to announce their finalists.

With these wins, India’s Cannes Lions 2026 tally stands at four Lions, comprising two Silvers and two Bronzes. In 2025, India returned from the festival with a total of 32 Lions, including one Grand Prix.

The 73rd edition of the Cannes Lions International Festival of Creativity is being held from June 22 to June 26 in Cannes, France.

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