Valentine's Day has become a big opportunity for brands to connect with their target audience. Most brands spend huge money on advertising during Valentine's season. It has almost become mandatory for brands to post images & videos full of hearts on social media. The hype around Valentine's season has grown so much that often it feels like it has become more of a commercial occasion with so many gifting and dating options. On the other hand, there is a large section of people that just wants to spend Valentine's day as just another day. <img src="https://www.marketingmind.in/wp-content/uploads/2020/02/5-star.jpg" alt="" width="512" height="222" class="aligncenter size-full wp-image-41234" /> Keeping the interests of people in mind, the social media team of India's leading Chocolate brand- Cadbury 5 Star has designed something that today's generation can easily relate to. The image for 5 Star's Valentine's ad smartly takes a dig at other brands that are trying so hard to get attention by asking people to plan their Valentine's Day with so many efforts. The ad features a youngster enjoying his 5 Star chocolate on the sofa saying <strong>"Nah, I'm fine here" with a tagline that reads EAT 5 STAR DO NOTHING.</strong> <img src="https://www.marketingmind.in/wp-content/uploads/2020/02/valentines-day-3-01-700x350.jpg" alt="" width="700" height="350" class="aligncenter size-large wp-image-41230" /> We love the concept of this ad as it something most social media users can relate with, most us just want to enjoy our alone times and rest while scrolling memes on social media. Also, such creatives get more shares and reach and people don't feel this as a promotion. Brands should learn from this and keep on experimenting on strategies and see results out of it. What are your views on this? Share your thoughts in the comments section.
