Full-service techno digital marketing agency- C Com Digital has been awarded the digital marketing mandate for Rushi Ventures, the parent company of brands like Rushi Fudzs, Mumbai Bowls, and Say Yummee.
Encompassing digital campaigns, social media management for marquee brands and strategic print marketing for the entire RVPL portfolio, this collaboration is aimed at amplifying the digital presence of Rushi Ventures’ brands, highlighting their distinctive offerings:
- Rushi Fudzs: Iconic snacks like Vada Pav and Dabeli blend tradition with innovation.
- Mumbai Bowls: Curated, customizable meals in a bowl aimed at corporates and Gen Z.
- Say Yummee: A vibrant QSR brand offering Pav Bhaji, sandwiches, pasta, and more, crafted to appeal to Millennials and Gen Z.
With this mandate win, C Com Digital’s strategy will focus on expanding brand visibility and promoting customer engagement through innovative campaigns as well as integrating data analytics, creative storytelling, and precision marketing, etc. to cement RVPL’s position as a leader in the F&B industry.
This partnership reflects RVPL’s commitment to building meaningful connections with its audience while pursuing ambitious expansion plans in the F&B sector.
From its humble beginnings in 1993 as the iconic Udipi Refreshment, founded by Sham Shinde, RVPL has evolved into a multi-brand enterprise under the visionary leadership of Siddhartha Shinde and boasts a diverse portfolio that serves everything from authentic South Indian delicacies to innovative snack offerings, catering to an ever-expanding audience across Mumbai and Thane.
Speaking on the association, Siddhartha Shinde, Managing Director, RVPL, said, “At RVPL, our journey has been driven by a passion for food, a legacy of excellence, and the belief in constant innovation. We see our partnership with C Com Digital as the next step in this evolution, enabling us to connect with our audiences in ways that truly resonate. Their expertise will be invaluable as we expand our footprint and bring our unique offerings to more customers.”
To this, Chandan Bagwe, Founder and Director, C Com Digital, added, “Rushi Ventures represents a remarkable blend of legacy and modernity in the F&B space. This collaboration offers us a chance to create dynamic, data-driven strategies that will elevate their brands, ensuring they remain relevant and top-of-mind in an increasingly digital world.”
