Mangos have been the favorite food of almost every Indian for centuries. Mango has been referred to as the ‘king of all fruits’ and with good reason. The seasonal fruit has always been the top most consumed no matter what state you live in.
To monetize the love for Mangoes India, there have been many beverage brands that have established a successful careers in the field. Maaza is one such leading brand in India that gives us all the feel of mango’s goodness.
It took a good number of years and efforts to bring the brand to such a pedestal. Here are some of the marketing lessons that one can learn from the brand incorporated over the years.
Affordable Packaging
The company came up with the tetra pack design to make it much more affordable. The hand-size 200ML pack lets you enjoy your favorite drink on the go at a price affordable to everyone.
Bringing Diversity In Taste
Maaza has not limited itself as a mango-flavored drink but has ventured into various different fruit flavors like litchi, tropical fruits, guava, passion fruit or maracuja, banana, pineapple, guanabana, and Fruit Punch.
Available In Various Sizes
Maaza has ensured that they reach as many target audiences as possible. For this, they have not only worked with various flavors but also come up with various packaging sizes.
Quality Of Product
According to FSSAI in India, the water used in Maaza passes through multiple purification stages confirming the quality of packaged drinking water.
FSSAI also regulates the use of synthetic food coloring in Maaza, thereby, giving a yellowish-orange color to the beverage while Potassium Sorbate keeps the quality of Maaza intact.
Frequent Quality Checks
Technical assistance and periodic quality inspection by the technical representatives of the company are conducted regularly at the bottler’s factory to ensure that the high quality and consistency of the drinks are maintained, wherever the Maaza drink is manufactured.
Captivating Ad Campaigns
Over the years, Maaza has ensured that the brand works hard on its marketing skills. For this, the brand has rolled some of the most captivating and well-prepared ad campaigns keeping it in the lead with its competitors.
