Buffalo Soldiers has won the digital marketing mandate of one of India’s largest and most preferred senior living community operator- Columbia Pacific Communities.
As part of the same, the digital marketing agency will manage Columbia Pacific Communities’ social media and online reputation alongside crafting innovative campaigns throughout the year.
Being one of the players who’ve been at the forefront of senior living in India, Columbia Pacific Communities offers a blend of comfort, community, and care.
As partners, Buffalo Soldiers intends to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families and bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.
Through innovative digital campaigns, the agency also aims to highlight the unique aspects of Columbia Pacific Communities and elevate not only the brand’s presence but also contribute significantly to the conversation around senior living in India.
This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.
Commenting on the development, Sanjay Vishwanathan, Senior Vice President- Sales and Marketing, Columbia Pacific Communities, said, “This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer.”
“Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” he added.
To this, Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers, added, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.”
Furthermore, he also mentioned, “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience.”
