Cricket trophies may be lifted on the field, but victories today are truly sealed on timelines. And when Smriti Mandhana’s RCB clinched their second WPL title after defeating Delhi Capitals in the 2026 final, it wasn’t just confetti raining inside the stadium, it was hashtags, reels, brand banter and congratulatory posts flooding social feeds within minutes.
Women’s cricket has steadily moved from being a “growing property” to becoming a full-blown cultural moment, and brands are clearly watching, and posting, closely. From clever wordplay to celebratory creatives, companies across sectors joined the digital applause, turning RCB’s victory into a shared online celebration.
Here’s a look at the brands that jumped into the WPL victory chatter and how timelines turned into mini victory parades.
Namma Yatri
Haldiram’s
HDFC Life
boAt
Youtube India
PUMA
TATA Sierra
The WPL final may have lasted a few hours, but its social media afterlife stretched far beyond the final ball. For brands, victories like RCB’s aren’t just sports news, they’re cultural checkpoints, moments when timelines are buzzing and audiences are emotionally invested.
As women’s cricket continues to grow in visibility and influence, brand participation is evolving from cautious congratulations to confident cultural commentary. Because in today’s digital stadium, the loudest cheers don’t always come from the stands, sometimes, they come from brand handles racing to post before the celebrations even end.
And if WPL 2026 proved anything, it’s this: when Smriti lifts a trophy, marketing teams lift their content calendars too.
