From SKY’s Momentus Catch To Avenging Nov 19’s Heartbreak, Brands Celebrate India’s Big Win At T20 WC24 In Full Glory

It is a widely known fact that India is one of the countries wherein Cricket literally isn’t just referenced to as sport but is enjoyed in a cult following almost in similitude to a religion and therefore all cricketing properties in turn become an almost unmissable impact property for marketing initiatives.

And when it comes to India playing the finals, almost every Indian cannot keep calm but stay glued to his/her screens, if watching the match digitally, or to their seats, if watching in the stadium itself!

That being said, for this particular edition of the T20 Cricket World Cup 2024, while India had been unbeaten during the tournament, the final match with South Africa was a legit spellbinding one, so much so that the official digital broadcaster of the tournament- Disney+ Hotstar saw a whopping 53 million viewers watching the match on the D-Day.

Amidst all the hearts that were skipping a beat when someone from India’s team got out or South Australian cricketers scored a boundary and the loud hurrahs that set the fervor higher with both fours and sixes from India and the returning of the rival team’s players to the stands, social media marketing by brands was in its full glory.

Then came the moment of truth- the very last ball of the tournament and Hardik Pandya’s over, post which India was announced the unscathed official champions of the ICC Men’s T20 World Cup and the nation and brands both rejoiced in celebration.

Mind you, what made even more noise than Virat Kohli and Rohit Sharma announcing their retirement from the T20 World Cup was Suryakumar Yadav’s EPIC catch and the Indian Cricketers’ tears of joy as history repeated itself in a new avatar after 17 long years!

Here’s a look at some of the moment marketing posts that caught our attention:

Times Of India

Swiggy Instamart

 

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Swiggy

 

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Zomato

 

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Candid

 

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Amul India

 

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IKEA India

 

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OREO India

 

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Parle G

 

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Dabur

 

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Adidas India

 

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Acko

 

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Birla OPUS

 

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Bingo

 

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Prega News

 

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Manforce Condoms

 

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HDFC Bank

 

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McDonalds India

 

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Google India

 

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Centrum Men