India’s ‘golden boy,’ Neeraj Chopra, once again made the nation proud by clinching a silver medal in the men’s javelin throw at the Paris Olympics 2024, raising the tricolour high on the global stage. The Tokyo 2020 champion delivered his season’s best with a throw of 89.45 meters, securing his place as the fifth Indian athlete to win two Olympic medals.
His impressive journey from his gold medal triumph at the Tokyo Olympics 2020 to his recent silver win in Paris has not only solidified his status as a national hero but also made him a sought-after icon for brands across the globe. His ever-growing legacy is a magnet for both domestic and international brands, including JSW Group, Visa, Noise, BPCL, Under Armour and many more, each eager to align with his success and celebrate his achievements in unique and creative ways.
As per Kroll’s Celebrity Brand Valuation Report 2023, Chopra’s brand value reached $29.6 million. His ranking rose from 23 in 2022 to 21 in 2023, placing him among the top Bollywood and sports celebrities.
As the nation unites in celebrating Chopra’s remarkable achievement, brands are also joining the excitement with congratulatory messages across social media. Here’s a look at how brands are honouring Chopra’s silver win.
Netflix
Netflix, the streaming platform, celebrated Chopra’s win with a post on X (formerly Twitter), featuring two images, One showcasing him with his medal and the other capturing his signature pose.
E̶m̶i̶l̶y̶ History in Paris ✨ https://t.co/BT2Vm0t32c
— Netflix India (@NetflixIndia) August 8, 2024
Swiggy
Swiggy shared a post that’s both humorous and catchy. Check it out!
ek kachori, do samosa
neeraj bhai pe tha bharosa 🥈🥰🇮🇳 #NeerajChopra— Swiggy Food (@Swiggy) August 8, 2024
BoAt
Khiladi 786 ❎
Khiladi 89.45 ✅Congratulations Neeraj Chopra! #Paris2024 #Paris2024Olympics
— boAt (@RockWithboAt) August 8, 2024
Samsung
Samsung celebrated Chopra’s achievement by sharing congratulatory messages on social media platforms X and Instagram. Previously, the company had also launched a campaign featuring Chopra under the hashtag #IndiaCheersNeeraj to support him during the tournament.
#Sponsored
Three cheers for @Neeraj_chopra1 on creating history, once again!
Your terrific performance has filled our hearts with immense joy and pride. Here’s to another great throw, another great moment!#IndiaCheersNeeraj #GalaxyZFold6 #GalaxyFoldIsGold #Samsung pic.twitter.com/HEH4ynv7lj— Samsung India (@SamsungIndia) August 9, 2024
ZEE5
ZEE5 shared an eye-catching post on X, featuring an iconic image of Rakhee Gulzar from the movie Karan Arjun.
Mera Neeraj silver medal le aaya 🥹#ZEE5Global #NeerajChopra #Neeraj #Paris2024 #JavelinThrow #OlympicGames #Olympics #OlimpiadasParis2024 #ParisOlympics2024 #KaranArjun pic.twitter.com/VvbOe0FZun
— ZEE5 Global (@ZEE5Global) August 8, 2024
Reliance Jio
Reliance Jio shared a post on X featuring an image of Chopra with the caption, “Once a Champion, always a champion!”
Once a champion, always a champion! 💪🏼
Congratulations Neeraj Chopra on winning India’s first silver medal of this Olympic season. 🇮🇳💙#NeerajChopra #JavelinThrow #OlympicGames #Paris2024 pic.twitter.com/7H8lkCzbHT
— Reliance Jio (@reliancejio) August 8, 2024
Zepto
A silver piece now shining proudly around India’s neck 🥈 🇮🇳
— Zepto (@ZeptoNow) August 8, 2024
Cadbury Dairy Milk
Cadbury Dairy Milk shared a post on Instagram celebrating Chopra’s silver medal win, captioning it: “Aj kuch nahi, dher sara meetha ho jaaye! Thank you for the silver!”
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Coca Cola
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Tally Solutions
Tally Solutions shared a post on Instagram celebrating Chopra’s achievement with the caption: “Hitting the mark and aiming high to bring India a silver medal in javelin! Congratulations 💪🏽”
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Happydent
Happydent took to Instagram to celebrate, exclaiming, “Smiles for the win, this javelin!”
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Naukri
Our Golden Boy shines even in silver!#NeerajChopra #JavelinThrow #Paris2024
— Naukri (@Naukri) August 8, 2024
Ixigo
A throw so high, it’s visible in the sky! ✈️
Congratulations #NeerajChopra 🥳👏🥈#OlympicGames— ixigo (@ixigo) August 8, 2024
TATA AIA Life
Wishing India’s 𝑮𝒐𝒍𝒅𝒆𝒏 𝑩𝒐𝒚 the best of luck as he aims to retain his coveted crown 👑
T&C apply – https://t.co/cCAt3kwPDX#TataAIA #NeerajChopra #Javelin #Sports pic.twitter.com/TXYH5AenPf
— Tata AIA Life (@TataAIA_Life) August 6, 2024
