The year 2025 has been transformative for NEWME, a fast-growing Indian fashion brand catering primarily to Gen Z. Sumit Jasoria, CEO and Co-founder, the company is on track to double its revenue from last year while rapidly expanding its presence in metro and Tier 1 cities such as Delhi, Bangalore, Pune, Ahmedabad, Jaipur, and Guwahati.
NEWME’s integration of offline and online operations has been a key driver of growth. Physical stores currently contribute around 27% of total business, with plans to increase this to 30%, once ten more stores are launched. Its rapid delivery and quick commerce service, NEWME Zip, now captures roughly 20% of orders in Bangalore, reflecting a focus on speed without compromising on design quality.
Jasoria highlighted that technology and operational excellence have enabled NEWME to maintain an inventory-light model, introduce 500 new styles every week, and keep wastage and returns to an industry-low level. Investments in supply chain and manufacturing in India have helped balance fast fashion cycles with product quality, supporting strong customer retention and repeat purchases.
The brand has also strengthened its marketing presence through annual collaborations with MTV Splitsvilla, continuing a partnership from last year to engage Gen Z audiences. Combined with festive and Black Friday campaigns, these activations have boosted traffic and visibility across both digital and retail touchpoints, positioning NEWME for aggressive growth in 2026, including 50 planned store openings and deeper market penetration.
Expanding Retail Footprint and Doubling Revenues
NEWME has been aggressively scaling its offline presence alongside its digital operations. Currently operating 18 stores across 11 cities, the brand plans to launch 10 more by the end of the financial year, spanning new cities such as Guwahati, Jaipur and Ahmedabad, while deepening its presence in established markets like Delhi, Bangalore and Pune.
According to Jasoria, “Our stores will act as tap points for our quick commerce business, ensuring faster delivery while strengthening the offline brand experience.” He added that offline sales currently contribute 27% to overall revenue, which is expected to increase to 30% once the new stores are operational. Jasoria highlighted that “before the financial year closes, we will have 10 more stores coming in,” underlining the brand’s rapid growth strategy.
Quick Commerce and Customer Engagement
NEWME’s rapid delivery service, NewMe Zip, launched five months ago in Bangalore, now accounts for roughly 20% of the city’s orders. Jasoria explained that “Customers are drawn to our designs first, and speed enhances convenience; it is not the primary reason for purchase.”
Meanwhile, in Delhi, approximately 12% of orders are fulfilled through the quick commerce model, with expansion closely tied to new store openings. He noted that “Our operational strategy ensures that the top-selling designs are consistently available across both our online and rapid delivery channels.” He also emphasised that “the designs which are selling very well in normal business are selling best on Zip as well,” highlighting that product appeal drives customer engagement more than delivery speed.
Jasoria further reflected on changing consumer expectations, adding that “People do not want to wait even five days now. They want it instantly. And that is the biggest learning for us as we serve Gen Z.”
Technology and Operational Excellence
Maintaining a fast-fashion model while keeping inventory light requires precise operational management. Jasoria explained that “In over three and a half years, we have not written off inventory even once, and all stock is sold within 12 months.” He added that the brand introduces approximately 500 new styles every week, ensuring constant freshness for its Gen Z audience.
On quality and returns, Jasoria stated that “We plan to reduce return rates by at least 5% points in the coming months through strengthened Quality Control checks and improved warehouse operations.” He further noted that “Our entire technology allows us to be inventory light in business, with industry lowest wastage today,” underlining the brand’s efficiency and sustainability focus.
NEWME continues to leverage experiential marketing and strategic partnerships to engage its audience. The brand has maintained its collaboration with MTV Splitsvilla, initially launched last year, to deepen connections with Gen Z consumers. Jasoria observed that “These activations, combined with our Black Friday and festive campaigns, have driven significant traffic and brand awareness, positioning us as a top Gen Z fashion brand in India.”
Reflecting on Black Friday performance, he added that “We were the first brand to launch Black Friday sales in India three and a half years ago. This year, we saw an almost 10x increase in traffic on a single day on our website and app,” illustrating how these campaigns are central to customer acquisition.
Customer-Centric Approach and Gen Z Insights
Understanding evolving Gen Z behaviour remains central to NEWME’s strategy. Jasoria explained that “Consumers are increasingly impatient; they expect speed but will not compromise on design. This insight has shaped our delivery, product and retail strategy.” He emphasised that “Customers want great designs; they will not compromise for speed or bad design,” reinforcing the importance of product quality in driving loyalty.
Looking ahead to 2026, NEWME aims to open 50 stores and double its revenue while continuing to strengthen its supply chain, product offerings and customer engagement. Jasoria stated that “Our investment in technology, quick commerce and offline expansion is aimed at building India’s most loved Gen Z brand.”
He also highlighted the role of the internal team, noting that “We build a young team, guide them, mentor them to think from a consumer point of view.” On the company’s vision, Jasoria concluded that “All our technology, all our investment in supply chain is only for one reason: to be the most loved Gen Z brand in India,” reflecting NEWME’s long-term commitment to innovation and customer-centricity.
