After being associated with Bisleri International for two years as Head of Marketing and International Business, Tushar Malhotra has now assumed the role of Director- Sales and Marketing at the company.
In his new role, he will be heading the entire sales and marketing function at the organization; accelerating business delivery, revenue growth and brand portfolio development and communication for Bisleri water, Limonata, Pop, Rev, Spyci Jeera and Vedica Himalayan Spring Water for India and GCC markets.
Before joining Bisleri International in December 2021, Malhotra was associated with Pernod Ricard for more than six years. He joined them as Senior Manager- Key Accounts in November 2015 and was elevated to Senior Manager- Blenders Pride in June 2016. After one-and-a-half years, he assumed the role of Region Marketing Lead- Global Travel Retail- Gulf and India Subcontinent in the company.
Prior to that, he was the Head Marketing & Business Development- MINI India at BMW India for more than two-and-a-half years, starting March 2013.
Earlier on, he was also associated with ITC for close to seven years across various roles starting with Management Trainee in June 2006, to Modern Trade- Account Management and Central Systems in April 2007, Modern trade- Regional Sales in May 2008, Head- Brand Management and Sales- Luxury Handmade Cigars (Innovations) in May 2009 and National Brand Manager- Cigarettes (Lucky Strike) & Innovation in July 2021
