UTI Pension Fund, a distinguished Pension Fund Manager serving Central Government employees, State Government employees, and private sector employees, is set to elevate its digital presence in partnership with BigTrunk Communications, one of the leading digital marketing agencies.
This key player in the retirement financial solutions space now aims to deepen its connection with individuals by shaping meaningful narratives around the National Pension System (NPS). The collaboration with BigTrunk marks a strategic move to engage a broader audience, enhance digital storytelling, and empower individuals to secure their financial future.
Commenting on the development, Bharat Subramaniam, Founder and MD, BigTrunk Communications, said, “We are honoured to partner with UTI Pension Fund and contribute to their mission of promoting retirement planning. By using the power of digital storytelling and creating snackable, engaging content formats, we aim to drive awareness and strengthen their reach by educating the audience about the NPS, empowering them by highlighting the USPs and engaging them. By combining data-driven insights with creative storytelling, we will help UTI Pension Fund stand out in the crowded marketplace and foster a stronger retirement savings culture.”
Adding to this, Alay Mehta, Digital Marketing Manager, UTI Pension Fund, added, “We are thrilled to embark on this strategic alliance with BigTrunk. Their proven track record in the financial sector, especially Fund Business, and their ability to craft engaging digital experiences align perfectly with our vision. This collaboration will play a crucial role in expanding our outreach and digital presence and help the newer crop of investors understand the value of NPS as an option, empowering them to fulfil their aspirations.”
