Raksha-Bandhan has always been celebrated in our country with much love and excitement. The day celebrates the bond that a brother and sister share with each other. Years of sibling rivalry and pranks take a break on this day and all that is left is love.
And this festival is not limited to just one religion. People all over the country, irrespective of their religion and belief have been celebrating this day from the beginning of days. That is the true beauty of our nation.
Many brands came forward and tried to express the happiness of Raksha Bandhan through their ad campaigns.
Here is a list of the best Raksha Bandhan campaigns this year:
Hajmola: #BaatHazamNahiHui
This Raksha Bandhan, Hajmola launched its first digital campaign named #BaatHazamNahiHui showcasing the Chatpata moments of siblings. The campaign had 3 videos with three different entertaining stories.
Sabse Atpata Rishta Hota Hai Bhai Behen Ka,
Meetha Kam Aur Chatpata Zyaada ????Mention One Such Chatpata Moment Of Your Brother/Sister And Celebrate It With Dabur Hajmola
Posted by RVCJ Media on Tuesday, August 13, 2019
Candere: #GiftofTime
Candere by Kalyan Jewellers launched a digital film encouraging people to celebrate the festival by gifting your loved ones with your time and presence. It beautifully depicts the importance of family and togetherness.
Beautiful Rakshabandhan Video!
Having Siblings Is One Of The Best Assets In The World..
Don't Just Share Memes, Share Your Precious Time With Them ♥️#GiftOfTime Is The Best Gift One Can Give This Rakshabandhan ????
Candere by Kalyan Jewellers
Posted by Marketing Mind on Sunday, August 11, 2019
Amazon India: #DeliverTheLove
Amazon India made a heartwarming video that promoted their service and at the same time encouraged people to #DeliverTheLove.
Ferrero Rocher: #TheGoldenBandhan
The Italian chocolate manufacturer, Ferrero Rocher, depicted the love that siblings share irrespective of the long-distance among them.
ICICI Lombard
ICICI Lombard’s new digital campaign by Ogilvy and Mather drives the theme of ‘Raksha’ or ‘Protection’ that pivots around the paradigm of protection. Since human interest stories tug at one’s heartstrings, ICICI Lombard has opted for ‘storytelling’ as a medium of expression.
Shoppers Stop – Celebrating Sisterhood
Shoppers Stop through its latest campaign essays the true essence of the festival dedicated to including our house help and caretakers into the family and celebrations.
Exide Life Insurance: #HeadWaaliRakhi
Exide Life Insurance has come out with a new campaign, #HeadWaaliRakhi to celebrate this festival that symbolizes love and promise of protection between siblings while encouraging people to always wear helmets while driving.
https://youtu.be/_bnEVFEy3GU
Bajaj Allianz Life: #ProtectSeZyadaSupport
Bajaj Allianz Life has launched a video that redefines the core of this brother-sister relationship through campaign #ProtectSeZyadaSupport.
Max Bupa Health Insurance: #SabKiSister
Max Bupa Health Insurance has launched the #SabKiSister campaign through which the brand aims to celebrate the contribution of the unsung heroes of healthcare – the nurses.
Cadbury India
Cadbury India has always celebrated Rakhi with some amazing ads. This year Cadbury weaves a lovely tale of a brother’s sacrifice for his sister.
Edelweiss Tokio
The ad campaign depicts a story of a brother and sister duo, indulging in the nostalgia of their childhood. It takes the viewer through a montage of memories of how the brother empowered his sister to make her Zindagi Unlimited.
