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Here Are Some Of The Best FIFA World Cup 2018 Campaigns

| Published on June 22, 2018

Football is the most loved sports game in the world and its popularity is increasing in India with each passing year. FIFA World Cup is seen as one of the world’s most viewed tournaments and FIFA 2018 has already started to break viewership records of this year.


Just like IPL, FIFA holds big value to sponsors as companies have the chances of attracting the maximum audience during such big events. National, as well as International brands, are using this opportunity very well by launching creative campaigns involving the interest of Football. Below are some of the best creatives from popular brands which show that moment marketing is still alive and brings best results for the marketers.

Also Read: Entertainment Or Sports: What Makes IPL More Valuable For Brands?

1. Adidas

Adidas has associated with world’s biggest footballing nations and athletes and using their popularity in the most productive ways.

2. Budweiser

3. Uber Eats

With Italy not qualifing for the first time in 60 years, Andrea Pirlo is not playing football but for Uber Eats he changed his mind thanks to McDelivery for this.

4. Vivo

5. McDonalds

McDonalds has been partnering with FIFA since a very long time now. With the new ‘Share a coke’ campaign, McDonalds made it’s followers to share a picture or video of the cup with name of favourite team through #ShoutShareYOURTEAM and #Sweepstake hashtag.

6. Kia Motors India

KIA Motors wants its target audience to feel its presence in the country. Being the global sponsor of FIFA 2018, it launched the #KiaOMBC campaign and made Indian football captain to select some kids.

7. Sony Liv

Sony LIV has launched #SingForFootball campaigns inviting users to compose their music for the football World Cup and win 1 lakh rupees cash.

8. HDFC Bank

HDFC bank has launched #GoForGoals campaign and giving its customers reasons to travel Russia during the football World Cup.

9. Xiaomi

Xiaomi has launched #RaiseTheCup on digital platforms and has made users to post a picture or video raising the cup on Instagram and Twitter with hashtags #RaiseTheCup and #Xiaomi. Xiaomi has pledged to donate $0.25 (upto $150,000) for each post.

10. Vodafone India

Vodafone has launched ‘Get-Set-Goal’ campaign on MyVodafone app wit its iconic Zoozoos. With every recharge through the app, there is a chance to win an iPad daily and travel vouchers worth 1 lakh rupees.

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