The Women’s Premier League 2023 is underway and the hype around the tournament is more than ever. This year marks the inaugural season for the tournament organized by the BCCI.
The matches have been garnering a lot of attention on social media. Especially with the brands rolling out ad campaigns that target not only the true fandom for the event but the challenges that are faced by women players.
Gender bias has been there for some time now but it has been hardly heard out loud by any leading brand. However, this Women’s Premier League has brought a substantial change and has helped spread awareness around the subject.
The campaigns have not been all just that. Starring the sporting league champions, some campaigns talk about their journey to glory and how much they have worked hard to reach where they are right now.
Brands partnered with various teams representing different countries and rolled out ad campaigns with a very fun and quirky vibe overall.
Ashok Leyland
Ambuja Cement
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Puma
Mia By Tanishq
Lotus Herbals
Kajaria
Navyasa By Liva
We will also get to see a new side of these cricketers donning leading brands and looking all glam and beautiful.
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Fortune Foods
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Ease My Trip
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French Essence
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