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Home Campaigns

Best Campaigns By Brands For ICC T20 World Cup 2022

Rinie Wilson by Rinie Wilson
November 15, 2022
in Campaigns
A A

The T20 World Cup 2022 final was played between England and Pakistan at the Melbourne Cricket Ground on Sunday. The match went on to be very tantalizing till the last over declaring England’s legendary win.

England claimed their second Twenty20 World Cup title with a five-wicket win over Pakistan. Ben Stokes’s half-century was remarkable while England left-arm pacer, Sam Curran, was named the Player of the match and also the Player of the tournament.

The Indian team did not make it through the semi-finals after being defeated by England in one heartbreaking match. While we would have hoped to be in the league for the cup, it did not stop us from rooting for England’s win against Pakistan yesterday.

Like every year, brands took the opportunity to be in the limelight during the entire season. From sponsorships to ad campaigns, these brands were there to pump up the excitement.

Here are some of the best T20 world cup campaigns of 2022 that have surely caught all our attention.

Star Sports – Bahut Hua Intezaar

Star Sports – ICC T20 World Cup 2022: It’s time to Believe in Blue

Byju’s – BYJU’S anthem #HallaMachaDe2 feat. Indian National Cricket Team | ICC Men’s T20 World Cup 2022 @ICC

Booking.com – It starts with a booking | ICC Men’s T20 World Cup

Emirates – Lovers of Cricket – Rohit Sharma | ICC T20 World Cup 2022

Royal Stag – ICC T20 WC’22 #InItToWinIt Campaign

Oreo India – Exclusive Press Conference | MS Dhoni goes live on the 2022 Cup

Oppo, MRF Tyres, Emirates, UPSTOX, Byju’s, and Booking.com were the official partners of ICC for the tournament this year.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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