BEI Confluence Communication has appointed Anirban Chaudhuri as Director – Strategic Planning and Brand Management. He will be based out of the agency’s Delhi NCR headquarters.
He is a marketing communications professional with over 25 years of hands-on experience in brand management, account planning, marketing research, and advertising.
Early in his career, Anirban led the brand management consulting firm Shining, promoted by Shombit Sengupta, and played a key role in brand rejuvenation projects like the Brooke Bond rebranding exercise. After about four years, he moved to marketing research and worked in leadership roles at IMRB and TNS. In this stint, he worked across alcohol, automotive, FMCG, banking, financial services, and retail categories.
After three years, he moved to lead the Strategic Planning function at Dentsu Communications and worked with brands like Aircel, Toyota, Panasonic, and DLF. He later worked in planning roles at DDB Mudra, FCB Ulka, and JWT in Delhi. His last role in advertising was as Senior Vice President – Strategic Planning at Innocean, working with Whirlpool, John Players, Hero MotoCorp, Yamaha, Make My Trip, Apollo Tyres, Hyundai, Kia, and Hamdard.
“BEI Confluence has always been a strong brand focussed agency and our specialisation in leading FMCG brands demand on-going strategic planning to understand the ever changing consumer habits, preferences and attitudes,” said Tapas Gupta, Chairman and Managing Director, BEI Confluence. “Anirban’s appointment is in line with our vision to provide strong and insightful strategic services to our clients’ brands and help them achieve their marketing objectives.”
Abhishek Gupta, Joint Managing Director, BEI Confluence, said, “We are delighted to have Anirban as head our Strategic Planning initiatives and lead the brand and communication planning process to provide our clients with avant-garde solutions that will help the brands acquire greater salience, achieve ROI driven results and build a robust future. I strongly believe Anirban with his impressive credentials and rich experience in building brands will be able to take BEI Confluence’s initiatives to its next level. We wish him the very best.”
“I am excited to join BEI Confluence and work with a wonderful roster of clients,” said Anirban Chaudhuri. “I will be keen to leverage the market and consumer understanding and formulate strategic directions that give these brands a clear advantage in the fast changing business environment.”
