SUGAR Cosmetics has partnered with creative agency BC Web Wise and launched a new TV commercial for its SUGAR POP – Ultrastay Transferproof Lipstick featuring brand face and actress Kriti Sanon.
The TVC showcases the lipstick’s defining feature: high-impact colour with no transfer. The product is designed for today’s active, always-on-the-go lifestyle, making it a must-have for young beauty enthusiasts.
The film, created by BC Web Wise, highlights the benefits of the transfer-proof lipstick in everyday situations where smudging or fading could disrupt the glam. Whether the actress is grabbing a quick coffee or out with friends, the lipstick stays vibrant, emphasising the product’s tagline, “Colour Sahi, Transfer Nahi!”
BC Web Wise crafted the idea that won the multi-agency pitch for this TVC campaign. The agency’s vision brought SUGAR POP’s signature lipstick to life, showcasing its long-lasting wear in a fun, relatable narrative that perfectly resonates with the younger audience.
Also Read: SUGAR POP Launches ‘Colour Sahi, Transfer Nahi’ Campaign With Kriti Sanon
Watch the campaign here:
Kusum Manral, Associate Creative Director, BC Web Wise said, “Our goal was to tell a story that seamlessly integrates the product’s key feature into everyday life. The ‘no transfer’ benefit is something every young person can relate to, and we wanted the film to be as authentic and lively as the Gen Z audience.”
Credits:
Video production head- Sushil Chavan
Associate Creative Director- Kusum Manral
Creative Director- Avishek Mukherjee
Account Management- Avinab Saha and Devanshi Shah
Production House- Irani Movietone
