BBH India Managing Director, Himanshu Saxena, has taken on an expanded mandate as President- North and East for Saatchi and Saatchi India and Propagate. He has continued to lead BBH India nationally while being based in the Gurugram office.
He has continued to report to Paritosh Srivastava, CEO of Saatchi and Saatchi India, BBH India and Propagate. The agencies have said the unified leadership structure has aimed to deliver integrated solutions and strengthen capabilities across markets.
Himanshu has been supported by a leadership team that includes Hindol Purkayastha, EVP – North and East India, Nisheeth Srivastava, Senior Executive Creative Director, and Ankit Sharma, EVP– Planning, across the three agencies.
He has brought over three decades of experience in advertising, marketing, brand management, digital and social, PR, design and market research since joining Publicis Groupe India in 2022.
Paritosh Srivastava, CEO of Saatchi and Saatchi India, BBH India and Propagate, said, “Given the significance and size of the North and East markets, and the strong client relationships that Publicis Groupe India has fostered here, we’re committed to doubling down on the region. We already have a solid presence and valuable partnerships, and this leadership nucleus will help us further harness the power of the Groupe’s capabilities and become a dominant creative force in the region. With this leadership bench, we’re bringing together the scale, depth and quality needed to unlock the next wave of growth. We’re confident that this unified structure will deliver greater value and more integrated impact for brands navigating today’s rapidly evolving landscape.”
Saxena, Managing Director at BBH India and President – North and East for Saatchi and Saatchi India and Propagate, added, “With our combined creative and digital strengths, we’re uniquely positioned to deliver connected, end-to-end solutions that drive real business impact for our clients. I look forward to working alongside Paritosh and the teams to strengthen our regional capabilities, drive integrated growth, and deliver powerful solutions that help our clients win.”
