One of the leading creative agency within Publicis Groupe India, BBH India, has appointed Nisheeth Srivastava as its Executive Creative Director (ECD).
Based out of Delhi, he will work across brands handled by both offices of the agency and will report directly to Parikshit Bhattaccharya, Chief Creative Officer, BBH India.
Before joining BBH India, Srivastava was associated with MullenLowe Lintas Group for more than five-and-a-half-years. He joined the agency as VP and Unit Creative Director in June 2018 and was elevated to the role of Head of Creative at Mullen Lintas (North) in August 2020.
Prior to that, he was the Marketing Manager at OLX Group for more than three years, starting May 2015.
From June 2014 to May 2015, he served as Creative (Copy) at MullenLowe Lintas Group; Cluster Head- Programming at Radio Mirchi from January 2014 to June 2014; Creative at MullenLowe Lintas Group for three-and-a-half years started September 2010 and Senior Executive Brand Communications at DDB Mudra Group from August 2007 to August 2010.
Commenting on Srivastava’s appointment, Bhattaccharya said, “Nisheeth’s appointment is in line with our objective of building a high talent density team. His vast body of work is a potent combination of culturally rooted insights and progressive ideas. His experience in handling big brand mandates will add another dimension to our game, specifically in Delhi. He joins a high energy, super collaborative creative leadership team comprising Ashwin Palkar, Swati Balani and Arvind Menon. I look forward to their combined magic as they curl a few into the top right corner for our clients.”
Speaking about his new role, Srivastava said, “I am stoked to be a part of BBH and its envious creative culture. It is challenging yet exciting at the same time, and I couldn’t have asked for a better energy at this point in my career. I look forward to effectively lead, collaborate, and build on the Zag of BBH India.”
