In a move to strengthen its leadership and accelerate growth, BBH India, part of Publicis Groupe India, has appointed Delon Mascarenhas and Mitushi Sharma as Executive Vice Presidents. In their new roles, they will be responsible for strengthening client partnerships and driving strategic business expansion. Both will report to Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India.
The agency has elevated Ashwin Palkar and Nisheeth Srivastava to Senior Executive Creative Directors. They will continue to report to Parikshit Bhattacharya, Chief Creative Officer, BBH India.
Mascarenhas brings over 25 years of experience in brand strategy, content, and digital marketing. He was previously Senior Vice President at DDB Mudra Group and Head of Marketing at Tring. He has also held leadership roles at Edelman India, Havas Life, and other companies, working on integrated mandates for brands such as McDonald’s, HUL, Red Bull, Meesho, Dream11, and Abbott.
Sharma, an advertising professional with over 23 years of experience, most recently held a leadership role at FCB Interface. She has worked across a range of categories including beauty, auto, consumer durables, BFSI, pharma, and FMCG. Her brand experience includes Nivea, Whirlpool, Mahindra, Hero Group, Conagra Foods, Skechers, and Torrent Pharma. She has also played a key role in managing the Unilever portfolio, including brands like Lakme, Domex, and Ayush.
Speaking on the developments, Himanshu Saxena, Managing Director and Chief Operating Officer, BBH India said, “Today, BBH has evolved from being a creative agency to a Creative Company that is designed to deliver full-funnel marketing effectiveness using creativity. The strengthening of the leadership team underscores our commitment to this belief. Both Delon and Mitushi have been handpicked for this strategic role of delivering the power of difference to our clients’ businesses. With a talented leadership, BBH India is stronger than ever to move to the next phase of growth.”
Delon Mascarenhas said “I’m excited to re-join BBH India at a pivotal moment in its growth journey as it invests in a leadership culture that’s built for the future. I look forward to working alongside Paritosh and Himanshu and a forward-thinking team to support brands and businesses in today’s complex and evolving landscape.”
Mitushi Sharma added, “As technology becomes an even bigger part of our lives, consumer behaviour, mindsets and expectations continue to evolve. As a global creative powerhouse, BBH India has always stood out for its ability to combine cultural insight, creativity, and strategy in a way that’s fresh, effective, and relevant to where the world is headed. With a clear vision and strong leadership, I’m confident this team is poised to push boundaries and help shape the next chapter of exponential growth.”
