Baba Ramdev has the nack of being involved in controversies. Whatever Ramdev does or says becomes a topic of news for Indian media companies. The main reason for Ramdev’s popularity is the success that Patanjali Ayurved has achieved in a short span of time. Patanjali is right now the most selling FMCG brand in India beating many big competitors including P&G, Unilever. Along with providing quality products, Ramdev makes sure that he knows what other brands are doing in the market.

Also Read:6 Indian brands that are giving a tough competition to foreign companies

In one of his tweets, Baba Ramdev targeted Colgate and revealed some contradictions in their advertisements from 1985 to 2016. He shared a valid point which many of us didn’t notice. Have a look at what he posted on Twitter:

Colgate used to warn against Indian traditional ways of using salt & coal on teeth. But now they actively endorse it pic.twitter.com/eYywXQpK4P

— Swami Ramdev (@yogrishiramdev) August 20, 2016

Colgate’s new versions of toothpaste have both salt and charcoal. But, in 1985, we can clearly see that they themselves released an advertisement which reads ‘using salt or coal can be harmful to your teeth’. Baba Ramdev has very smartly revealed the truth about how multinational companies play with the minds of their customers.

It looks like Colgate Palmolive India is feeling the heat of the ‘Ayurved’ revolution that has started in Indian FMCG market after the entrance of Patanjali.

What are your thoughts on this eye-opening tweet from Baba Ramdev? Do let us know in comments.