Myntra Jabong, the wholesale entity of Myntra, has announced Bollywood actor Ayushmann Khurrana, as the brand ambassador for global lifestyle brand, Nautica in India.
He will spearhead the brand’s latest Spring Summer collection campaign which will be visible across regions nationally. Nautica is available in physical stores and online on Myntra and Flipkart.
As per the brand, with Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide. The actor’s boy-next-door image (BND) and unique ability to connect with a diverse set of consumers across geographies, make him the ideal choice to enhance the brand’s visibility further, reaching every nook and corner of the country.
The ad campaign highlights Nautica’s latest season’s collection, with Khurrana’s visual montage emphasising the ease and style of a Nautica man. The campaign is being launched nationally across mediums, including, print, outdoor, social media and leading digital platforms. The Spring Summer collection is aimed at men between the ages of 22-60.
In the 60 second digital ad film titled ‘Adventure’s Spirit’ with Khurrana as the face of the brand showcases the new spring collection.
Commenting on the association, Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.”
Speaking about the association Venu Nair, Chief of Strategic Partnerships and Omni Channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.”
