Durga Puja is one of the most popular festivals celebrated in India. The festival is a way of admiring the...

Brands pay millions to associate with Indian cricket board for advertising during Indian cricket matches. The fact that Indians watch...

India's biggest festival season has arrived and online platforms are giving shopping a whole new meaning. Making the most of...

Flat 60% off on your favorite products! Did the above-mentioned line excite you? We bet it did. What we can...

In the race of grabbing attention using new ideas, often marketers forget that hurting the emotions of people can make...

Airtel has finally decreased call time receive time similar to its rival Reliance Jio. Bharti Airtel, the 2nd-ranked telecom operator...

Technology has changed the world we live in. Everything is going online and the connectivity has increased more than ever....

It looks like the recession period isn't going to end son as popular banks like Yes Bank are showing terrible...

Popular fashion brand Forever 21 has filed for bankruptcy, adding that it is looking to "exit most international locations in...

Navratri is around the corner and brands are trying to establish emotional connections with their target audience using innovative ideas....