The Ready-to-eat products market in India is growing due to several reasons including the increase of working women in the...

The success story of Patanjali is very inspirational. It all started when Baba Ramdev decided to take the benefit of...

McDonald's is world's largest restaurant chain in terms of revenue. It serves customers in over 100 countries and is mainly...

Making the products of competitor look inferior is a marketing strategy that brands use from time to time. Brand wars...

IPL is not only a cricket event now, it involves so many other things that brands are paying thousands of...

Tech giant Appple Inc. has demanded $1 billion upon 3 design patents and 2 utility patents from Samsung. This case...

Brands use the popularity of Bollywood stars to target mass number of audience but sometimes involving celebs can go totally...

Successful business stories help us to learn how people reached from nowhere to the top. The story of Lijjat is...

In the age when e-commerce websites are ruling the international market, a Pune based supermarket chain has trolled popular companies...

A lot of people believe that digital marketing only influences the sales of e-commerce websites. This approach is not right...