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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home What’s Buzzing

Apple Demands $1 Billion For Patent Infringement

Shubham Sachdeva by Shubham Sachdeva
May 17, 2018
in What’s Buzzing
A A

Tech giant Appple Inc. has demanded $1 billion upon 3 design patents and 2 utility patents from Samsung. This case has been running for 8 years and Apple wants to close it after Samsung approves to give them the complete money for the loss they faced due to this infringement.

Source

The US court has already declared Samsung as the guilty in this case and Samsung has already paid $548 million in installments but it’s the remaining $399 million that both companies are fighting over.

Also Read: 8 Biggest Brand Rivalries Of All Time

The argument about this case is that should Samsung have to pay fine for the whole device or just the components that were infringed? Samsung has only paid for the components whereas Apple is demanding the complete profit made from the devices.

Source

Samsung earned $3.3 billion in revenue and $1 billion in profit from the millions of phones that infringed Apple’s 3 design patents

Also Read: Samsung Yet Again Mocks Apple iPhone Buyers In Its New Commercial

In 2012, Apple was awarded $1.05 billion in damages, but it was denied by the company with a demand of $2.75 billion. After so many talks between these companies, $1 billion was to be paid by Samsung. In 2015, it was declared by the court that Samsung would have to pay Apple $548 million.

The argument of sharing complete profit is still on and Apple wants to close this case soon. Samsung, on the other hand, is denying to pay any additional money as the company has paid a huge amount already.

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