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    With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever Location-Based Marketing, Q-commerce, Mobility Brands, DOOH, Hyperlocal Marketing, Digital Billboard, RoshanSpace Brandcom, Out-of-Home Advertising, Junaid Shaikh, Western Express Highway

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    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

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    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

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Apple Demands $1 Billion For Patent Infringement

Shubham Sachdeva by Shubham Sachdeva
May 17, 2018
in What’s Buzzing
A A

Tech giant Appple Inc. has demanded $1 billion upon 3 design patents and 2 utility patents from Samsung. This case has been running for 8 years and Apple wants to close it after Samsung approves to give them the complete money for the loss they faced due to this infringement.

Source

The US court has already declared Samsung as the guilty in this case and Samsung has already paid $548 million in installments but it’s the remaining $399 million that both companies are fighting over.

Also Read: 8 Biggest Brand Rivalries Of All Time

The argument about this case is that should Samsung have to pay fine for the whole device or just the components that were infringed? Samsung has only paid for the components whereas Apple is demanding the complete profit made from the devices.

Source

Samsung earned $3.3 billion in revenue and $1 billion in profit from the millions of phones that infringed Apple’s 3 design patents

Also Read: Samsung Yet Again Mocks Apple iPhone Buyers In Its New Commercial

In 2012, Apple was awarded $1.05 billion in damages, but it was denied by the company with a demand of $2.75 billion. After so many talks between these companies, $1 billion was to be paid by Samsung. In 2015, it was declared by the court that Samsung would have to pay Apple $548 million.

The argument of sharing complete profit is still on and Apple wants to close this case soon. Samsung, on the other hand, is denying to pay any additional money as the company has paid a huge amount already.

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