With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next level with an all-out,...
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While Being Ad-Driven, We’ll Soon Plan To Build Upon ‘Premium Content’ Offering Basis Consumers’ Demand: Inshorts’ Deepit Purkayastha
In a conversation with Marketing Mind, Deepit Purkayastha, Co-Founder and CEO of Inshorts, delved into the app's journey from revolutionising...
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Live Times Aims To Stand Out In The Cluttered News Landscape With Focus On Truth, Credibility & Cutting-Edge Technology: Dilip Singh
In a conversation with Marketing Mind, Dilip Singh, Founder, CEO, and Editor-in-Chief of the newly launched news channel 'Live Times',...
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Reliance-Disney Merger: A Turning Point For India’s M&E Sector?
The Competition Commission of India (CCI) has approved the merger of Reliance Industries with Disney's Indian media assets, provided that...
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What Could Disney+ Hotstar & JioCinema Merger Spell For Advertisers, Competing Streaming Platforms?
In an exclusive conversation with Marketing Mind, Karan Taurani, SVP at Elara Capital, discussed the potential impact of a merger...
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From Neeraj Chopra To Manu Bhaker: How Paris Olympics Success Is Boosting Brand Value For Non-Cricket Athletes
With the Paris Olympics 2024 concluding, where India finished 71st with six medals—one silver and five bronze—the spotlight now turns...
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Broadcast Bill 2024: A Double-Edged Sword For Content Creators Or A Positive Move To Strengthen Their Credibility?
The latest draft of the Broadcasting Services (Regulation) Bill has the potential to significantly alter the landscape of digital news...
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To Retain Meaningful Engagement In An Era Of Selective Content Consumption, Brands Must Navigate Influencer Fatigue Effectively: Ritesh Ujjwal
In a conversation with Marketing Mind, Ritesh Ujjwal, Co-founder of Kofluence, highlighted the platform's proprietary risk and fraud detection mechanisms....
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Beyond Sports, We’re Now Building Gamification Experiences Around Non-Fiction & Fiction Properties: ZEE5’s Abhirup Datta
With the festive season approaching, its significance for ZEE5 cannot be overstated, according to Abhirup Datta, Head of AVOD Marketing...
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Brands Race To Shine As Paris Olympics 2024 Opens Doors To Unique Advertising Opportunities
With Manu Bhaker leading India’s charge at the Olympics, the event is poised to capture heightened interest from advertisers, fueled...
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