What’s Fueling The Surge In Print Ads This Festive Season
As India embraces its festive spirit, print media emerges as a vital channel for advertisers, with industry leaders expecting advertising...
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Jigra’s Marketing Hits All The Right Notes With Songs, Star Power & Epic Crossovers
Jigra’s marketing blends music, fashion, and star power with bold crossovers and brand collaborations. From surprise concerts appearance to emotional...
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How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse
During a panel discussion at the India Influencer Conclave 2024, organised by iCubesWire, industry leaders highlighted the importance of clear...
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Fiction Sustains Stickiness & Repeat Viewership For The Channel, Whereas Non-Fiction Drives Reach & Impressions: Zee Marathi’s VR Hema
As Zee Marathi marks its 25th anniversary, V. R. Hema, Chief Channel Officer, and Siju Prabhakaran, Chief Cluster Officer for...
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Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space
A panel of industry experts explored the evolving landscape of influencer marketing, at India Influencer Conclave, debating key challenges like...
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How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as industry leaders converged at...
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As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar
Russhabh R Thakkar, Founder and CEO of Frodoh World, delved into the fast-evolving CTV landscape in India, driven by rising...
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Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra
In a conversation with Marketing Mind, Sahil Chopra, CEO of iCubesWire, discussed the growing trust deficit in influencer marketing, revealing...
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Our Deep Understanding Of Indian Consumers, Ad Resonance & Engaging Content Gives Us A Competitive Edge: Inshorts’ Deepit Purkayastha
In conversation with Marketing Mind, Deepit Purkayastha discussed Inshorts' journey, its focus on factual accuracy, combating misinformation, competing with Big...
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With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next level with an all-out,...
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