Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, discussed the platform's focus on regional content, allowing marketers to search for influencers...

Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, discussed the platform's growth, its affordable smart TV solutions, and its strategic collaborations...

Industry leaders view the successful merger of Reliance and Disney's media assets as a promising step forward. They highlighted the...

Sukhpreet Singh, Corporate Head of Marketing at Dish TV and Watcho, discussed the potential of OTT aggregation in India, the...

Bhool Bhulaiyaa 3’s marketing took an unconventional route with bold on-ground promotions, Kartik Aaryan's surprise appearance at Alan Walker’s concert,...

Jayatri Dasgupta, CMO, PayNearby, shared insights into the company’s innovative strategies for reaching rural India, from establishing a vast network...

As GECs elevate their festive programming, industry leaders anticipate a surge in ad revenues driven by heightened competition among brands....

In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing this year, including the...

Recent reports indicate that all live sporting events in India, including the Indian Premier League (IPL), will be exclusively available...

Industry leaders foresee a vibrant festive season for OOH advertising, emphasising the power of data-driven strategies, immersive experiences, and hyper-local...