In the ever-evolving world of influencer marketing, 2024 served as a pivotal year, marking the transition of this once-niche tactic...

In the ever-evolving landscape of entertainment, streaming platforms have emerged as powerful storytellers, redefining how content is consumed and shared....

The evolution of cricket viewing in India has been largely driven by the proliferation of devices and screens, widespread access...

Gaurav Dwivedi, CEO of Prasar Bharati, on Thursday highlighted that as audience preferences increasingly shift towards digital mediums, the pubcaster...

India’s vibrant cultural diversity reflects seamlessly in its entertainment landscape, making content as varied as the people who consume it....

The year 2024 marked a transformative chapter for India’s OTT landscape, characterised by evolving trends that redefined content consumption and...

Ankur Gattani, Chief Growth Officer at WebEngage, explained how WebEngage offers agile solutions to enhance customer journeys, maximise retention, and...

Shivani Soni, Co-founder of Beyoung, discussed the brand’s journey from its humble beginnings to achieving impressive milestones, including a customer...

Pushpa 2’s marketing strategy is a masterclass in leveraging brand partnerships and targeted regional outreach. From iconic brand collaborations like...

Ashish Sehgal, Chief Growth Officer for Digital and Broadcast Revenue at ZEE, and Kartik Mahadev, Chief Marketing Officer, Content SBU...