Author

Sakshi Sharma

What’s Fueling The Surge In Print Ads This Festive Season

October 16, 2024

Movie Marketing, What’s Buzzing

Jigra’s Marketing Hits All The Right Notes With Songs, Star Power & Epic Crossovers

October 9, 2024

How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse

October 7, 2024

Fiction Sustains Stickiness & Repeat Viewership For The Channel, Whereas Non-Fiction Drives Reach & Impressions: Zee Marathi’s VR Hema

October 1, 2024

Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space

September 25, 2024

How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators

September 24, 2024

As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar

September 23, 2024

Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra

September 17, 2024

Our Deep Understanding Of Indian Consumers, Ad Resonance & Engaging Content Gives Us A Competitive Edge: Inshorts’ Deepit Purkayastha

September 12, 2024

Latest

Millennial Achievers 2024: Marketing Mind Puts Out The Shortlist For Its Awards Gala

November 23, 2024

Set On Doubling Its ARR By 2027, Netcore Cloud Expands Its Turbocharged AI Partnership With Google Cloud

November 22, 2024

Urban Indians Place Their Trust On Business Leaders & Advertising Executives Alike at 44%: Ipsos Trustworthiness Index 2024

November 22, 2024

Applabs Appoints Megha Kataria As Head of Sales For India & MENA

November 22, 2024

Author: Sakshi Sharma

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