Smytten Pulse, an AI-powered data solutions and consumer research platform, has unveiled 'Brand Track', a next-gen tool for modern marketers...

The Counting Day for the 2024 Lok Sabha election brought significant revenue boosts for news channels, as per industry leaders....

Having garnered acclaim in the southern regions of India, the renowned US fried chicken chain, Popeyes, is now embarking on...

As all eyes are on the Lok Sabha election results today, Rupali Fernandes, Chief Revenue Officer (CRO), ABP Network, highlighted...

On the third day of Goafest 2024, Shashank Srivastava, Member of the Executive Committee at Maruti Suzuki, emphasised the importance...

In today's digital landscape, every form of digital media comes with well-defined metrics for measurability, according to Navin Khemka, CEO...

Market leaders rarely initiate disruptions due to their comfort and fear of cannibalization, said Harit Nagpal, Managing Director and CEO...

Abhiral Bhansali, Head of Business – Home Entertainment at LG Electronics India, said that their television business performed strongly in...

The Indian Premier League (IPL) stands as more than just a cricket tournament, it's a cultural phenomenon uniting millions of...

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose...