After much to and fro, Amazon recently entered into an agreement to acquire some assets from MX Player, an OTT...

Disney+ Hotstar recently introduced an innovative advertising feature called 'Pause Ads' exclusively for its Connected TV (CTV) feed, making it...

The Sleep Company, an omni-channel comfort tech brand, has swiftly expanded its presence in metro cities within just four years...

In India's bustling advertising sector, entrepreneurial spirit is abundant yet faces hurdles in scaling ventures beyond initial stages. Many industry...

Smytten Pulse, an AI-powered data solutions and consumer research platform, has unveiled 'Brand Track', a next-gen tool for modern marketers...

The Counting Day for the 2024 Lok Sabha election brought significant revenue boosts for news channels, as per industry leaders....

Having garnered acclaim in the southern regions of India, the renowned US fried chicken chain, Popeyes, is now embarking on...

As all eyes are on the Lok Sabha election results today, Rupali Fernandes, Chief Revenue Officer (CRO), ABP Network, highlighted...

On the third day of Goafest 2024, Shashank Srivastava, Member of the Executive Committee at Maruti Suzuki, emphasised the importance...

In today's digital landscape, every form of digital media comes with well-defined metrics for measurability, according to Navin Khemka, CEO...