MM Desk

Dentsu has announced that Anita Kotwani has moved on from her position as Chief Client Officer, South Asia, after completing...

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Laqshya Media Group Launches ‘Laqshya StoryWorks’, Appoints Ravi Kudesia As VP & Business Head

Laqshya Media Group (LMG), one of India’s established marketing communications companies, announced the launch of Laqshya StoryWorks today, a new...

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Omnicom Completes IPG Acquisition To Become World’s Largest Agency Group

Omnicom has announced the successful completion of its acquisition of The Interpublic Group of Companies, following the receipt of all...

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Ajay Mehta Steps Down As Head Of Branded Content & Creative Services At WPP Media

Ajay Mehta has stepped down his role as Head of Branded Content and Creative Services at WPP Media after eleven...

What’s Buzzing

Here’s How ‘The Family Man Season 3’ Turned Integrations & Interactions Into Marketing Triumphs

When India said “notifications, newsfeeds and non-stop scrolling,” The Family Man Season 3 said “missions, moments and multi-platform mayhem.” This...

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WPP Warns Marketers: Build With Athletes, Not Around Them

For decades, athlete partnerships followed a predictable script: a jersey, a logo, a camera-ready smile and a tagline written in...

Marketing

Asian Paints Signs 3-Year BCCI Partnership As Team India’s Colour Partner

Asian Paints has announced a significant three-year partnership with the Board of Control for Cricket in India (BCCI), becoming the...

Media

Warner Bros Discovery Asks For Second‑Round Acquisition Bids By 1 December

Warner Bros Discovery has initiated a formal review of strategic alternatives after receiving unsolicited interest from multiple parties for the...

Media

JioStar Elevates Aravamudhan K To EVP, Legal & Regulatory

Aravamudhan K has been elevated to Executive Vice President, Legal and Regulatory at JioStar, He has served as Head of...

Media

NCLAT Upholds Rs 213 Cr CCI Fine, Allows Meta-WhatsApp To Protect Confidential Data