FMCG’s TV Ad Volumes Down By 6% YoY In H1 2024: TAM AdEx
The ad volumes for the FMCG sector on radio medium increased by 1% during H1 2024 over H1 2023, as...
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FCB Interface Appoints Leo Burnett’s Noor Samra As Its New National Planning Director
After being associated with Leo Burnett for close to six years, Noor Samra has now joined FCB Interface, part of...
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Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot
In a conversation with Marketing Mind, Priyanka Salot, Co-Founder, The Sleep Company, reflected on her time at P&G, sharing insights...
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Asian Federation Of Advertising Associations To Present Inaugural AFAA Brilliance Awards This October
The inaugural edition of Asian Federation of Advertising Associations’ AFAA Brilliance Awards is all set to take place online on...
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To Strenghen Its B2B Play Whilst Focusing On Using Music As Branding Tool, Hoopr Launches Hoopr Brand Solutions
Aimed at driving music-led engagement and to strengthen its B2B offerings, Hoopr has now launched a new creative-tech arm- Hoopr...
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MiniKlub Ropes In Shahid Kapoor & Mira Rajput Kapoor As Its Brand Ambassador
MiniKlub has onboarded Shahid Kapoor and Mira Rajput Kapoor as its brand ambassadors and the collaboration is expected to create...
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Ola’s Sidharth Shakdher Joins Paytm As CMO & Business Head
Sidharth Shakdher has joined Paytm as Chief Marketing Officer (CMO) and Business Head. Before this, he was associated with Ola...
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boAt Joins Hands With MTV Hustle 4 To Boost India’s Hip-Hop Culture By Fostering Creativity & Individuality
An audio and wearable brand, boAt has partnered with MTV Hustle 4- Hip Hop Don’t Stop, a hip-hop reality show...
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With Rise Of Neo-Creators, The Roles Of Content Makers & Consumers Are Merging: Consumed
As on-demand content and digital streaming are on the rise, consumers are seeking curated content while dealing with FOMO on...
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Madison’s Vikram Sakhuja To Be Conferred with AAAI Lifetime Achievement Award 2024
The Advertising Agencies Association of India is all set to confer Vikram Sakhuja, Equity Partner and Group CEO of Madison...
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